Advanced Web Promotion

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Search Engine & Web Promotion Definitions

Site Submission: Auto Site Submission Custom Site Submission Express Site Submission Reports: Monthly Search Engine Report Analysis of Promotional Efforts Promotional Reports Promotional Updates Ranking Methods: Link Popularity Click Popularity Keyword Density Terms Access Logs (server logs) Directory Hits Image ALT tag Interstitial Page View Robot or Spider Search Engine

SEO Methods: Professional Consultation Pay Per Click Management Satellite Sites Site Enhancement Meta Tags Web Site Titles Keyword Selection Process Reciprocal Links Paid Inclusion Ecommerce Tracker Search Engines: Top Search Engines Search Engine Directories Local/Industry Web Directories

Auto Site Submission

Automated submission is used by companies that advertise adding your site to "5,000 search engines" or some similar huge number. This involves using software to auto submit your site, and most likely your email address, to a huge pool of sites that may display it in a directory and resell your address to bulk direct mail (spam) companies. It is very unlikely that these "search engines" will generate any real traffic, or that you have even heard of most of them.

Most legitimate search engines and directories require a person to manually enter the correct information, usually requiring a task that can not be easily automated as part of the process. We manually submit all our client sites, if you are comparing our packages to services offered by other SEO companies find out how they do their submissions and to what search engines they submit to.

Custom Site Submission

Custom site submission involves manually entering a site using the criteria specified by each search engine. Our SEO professionals know the steps that are required to be accepted by the main search engines and directories, and which ones will actually help drive traffic and improve the ranking of your site.

Be wary of search engine optimization firms offering automatic submission to multiple search engines and directories as these are often rejected by the major SEs.

Express Site Submission

Some premium directories, such as Yahoo, require express submission. With express submission you are required to pay a fee to get your site listed. The advantage of this is that these directories are often a source of targeted traffic and listings on them appear to other search engines as quality links from a relevant source.

These relevant links help improve positioning on search engines that use link popularity as a factor. Currently Google and many other major search providers put a high value on relevant links.

Packages that list express submission also include a credit to pay for any submission costs involved.

Monthly Search Engine Reports

Monthly search engine reports create a snapshot of how your site is ranking for your targeted keyword phrases on the most important search engines. These reports show ranking for each phrase as well as how that ranking has changed from the previous report. This gives a good picture of the effectiveness of search engine promotional efforts and indicates what terms are doing well and which could use improvement.

Promotional clients have access to the current report as well as all previous reports through the client extranet.

Satellite Sites

Satellites or "keyword targeted domains" are web sites created primarily for ranking well with search engines and directories. Satellites are more effective than unique pages because a separate URL (domain) is used. Satellites are optimized to attract visitors searching for specific keywords, or on specific search engines and directories. They also increase the amount of listings on a search engine or directory, multiplying your visibility.

Care must be taken when using satellites, "doorway pages" or any other type of site intended to drive traffic to another site. We know that an excessive number of satellites that don't provide any useful content to site visitors can bring down penalties from the search engines and annoy potential customers. For this reason we prefer to create a very limited number of quality satellite sites as part of our packages and ensure that these have unique and useful content, in addition to helping with your rankings.

Analysis of promotional efforts

consists of checking site ratings and keyword popularity to fine tune keywords and content, to receive better rankings. Other promotional efforts are also made as necessary.

Pay-Per-Click Advertising

Pay-Per-Click (PPC) refers to targeted advertising that returns ad-like links on the search result page based on what search terms the user entered. The advertiser is only charged when the user clicks on the ad to enter the site.

In older forms of web advertising banners are shown on affiliate sites and advertisers are charged by how many times the banner is seen, not by how many visitors it actually brings in. With PPC You only pay for actual visits, and since you can define what phrases will cause your ad to appear and the content of it you can target only users that are likely to buy, or "convert" when they visit your site.

PPC advertising can quickly get your site out and visible on the most popular search engines where your clients are already looking for you. Learn more about PPC Advertising.

Promotional updates

are modifications made to sites in order to freshen content for search engine listing renewal.

Link Popularity

is one method used by most popular search engines to rank and place your Web site using outside links links to your site. The more relevant and popular the sites are that link to your site, the higher your site's "Link Popularity" will be.

Click Popularity

is one method used by most popular search engines to rank and place your Website using "clicks." The more "unique" clicks your site receives, the higher your site's "Click Popularity" will be.

Keyword Density

is one method used by most popular search engines to rank and place your Website using keywords. The number of times your site has particular words in a document and/or page, is a factor to determine appropriateness to the listing. The density of those keywords has to be in the correct proportion of total text in order to work effectively.

Professional consultation

with a qualified promotions specialist is essential in devising the most effective promotional strategy. Meetings, email exchanges, and phone consultations are arranged to help formulate a strategy for future promotional efforts. Working with our promotions experts directly, you plan the best way to increase your site's popularity, rankings or branding.

Promotional reports

are created to provide you with a detailed analysis of all promotional efforts and their related measurements of success or failure. You can use these reports to make decisions on what promotional efforts will work for you.

Reciprocal links

Reciprocal links are links exchanged with another site to bring traffic to your site and help build link popularity.

Site enhancement

Site enhancement is the technique of using professional page improvements to generate the best search engine placements. Page improvements might include optimization of meta-tags, alt image text, descriptive page titles, etc. Limitations to enhancements may include client suggestions that may jeopardize ranking or exclude the site from a particular search engine.

Meta Tags

Meta Tags are Web page elements that are used to augment pages with information that is not normally displayed by browsers. These tags are used by some search engines to rank and classify Web pages based on their content. Part of our Search Engine Optimization process includes creating unique and keyword targetted meta tags for the main pages of your site.

Web Site Titles

Web site titles are important because they are an important search engine ranking aspect criteria. We provide unique titles on each main section of your Web site.

Keyword Selection Process

In order to begin site promotion, a list of prospective promotional keywords must be created and agreed upon by AWP and the client.

This process begins with the client completing their Profile and providing a list of terms that they feel are relevant for a search of their site. Once this has been submitted, AWP will research these terms for popularity and relevancy. The list will then be categorized as outlined below. Once the client and AWP approve the final list, it will be used in the optimization of the site and for creating Monthly Keyword Reports. These Reports are used to further refine our efforts and to verify the AWP search engine position guarantee.

Top Search engines

This is our current list of top search engines. The "top" designation is defined by each engine's public popularity. Statistics prove them the most valuable and highly trafficked search engines. Due to the ever shifting, merging and emerging nature of the search engine industry, the list can and probably will be changed and updated in the course of your contract period with AWP.

AllTheWeb	Alta Vista	AOL Search
Ask	Google	HotBot
Looksmart	Lycos	MSN Search
Netscape	Yahoo (Web Pages)

Web Directories

Web Directories require special submissions. They do not list pages automatically, as true search engines do. This is our current list of the top Directories. The "top" designation is defined by each Directory's public popularity. Statistics prove them the most valuable and highly trafficked Directories. Due to the ever shifting, merging and emerging nature of the search engine and web Directory industry, the list can and probably will be changed and updated in the course of your contract period with AWP. Please see the additional charge fee.

Abilogic	Delux Directory	Illumi Rate
Open Directory Project (DMOZ)	Search The Web	JamJaa
Turnpike	Lonely Way

Paid Inclusion

Certain directories and search engines provide paid inclusion programs that can reduce the time it takes to get your site listed and increase it's visibility. When we initiate a promotional package for your site we will determine which paid inclusion provider will be the most beneficial and apply any paid inclusion credits toward this.

Paid Inclusion Providers

Business.com	CannyLink	Directory Marker
GoGuides	JoeAnt	Microsoft Small Business Directory
Skaffe	Yahoo Directory

E-Commerce Tracker

The e-commerce tracker is our proprietary system for tracking users of commercial sites. By tracking a customer from site entry to the completion of a transaction, making a purchase or completing a contact form, we are able to reliably and easily report where the customer came from and where they entered the site.

This allows us to determine Return On Investment (ROI) for pay-per-click advertising and search engine marketing and allows us to allocate resources for maximum return.

This service is only available on sites designed by us and hosted by Da Web Works and is included with package 3 and up.

Local/Industry Specific Web Directories

Local Web Directories and industry specific directories require special submissions. Local Directories are mostly for Companies that do business locally, or have different locations and want to be listed individually. Industry Specific Directories are available to sites that meet specific requirements, usaully a particular field. If you come across a directory that you want to be added to, feel free to let us know.

Access Logs (server logs)

Most web servers maintain access logs. This log will contain information about which pages have been viewed how many times, what time they came in, any errors encountered if any, what page referred the web surfer to your page.

Directory

A site that categorizes the World Wide Web based on input submitted by someone. A good example of this is Yahoo, Snap and Dmoz. In this case, the actual web content is never accessed. When someone searches for a keyword, this is referenced against a database of sites that contain a title and description for a particular site. Once again, this site is categorized by topic and someone from the directory will probably modify the title and description you submit.

Hits

Each hit to a web site doesn't necessarily represent one visitor.Generally, hits refer to not only the web page itself, but all files requested, including all graphics. Therefore, if a page has 25 graphics, each visitor to that page represents 26 hits - one hit for the page and 25 for the graphics.

Image ALT tag

An "alternate line tag" that displays if the visitor has images turned off, and when he/she rolls over it, it displays its ALT value.

Interstitial

An interstitial (something "in between") is a page that is inserted in the normal flow of editorial content structure on a Web site for the purpose of advertising or promotion. It can be more or less intrusive and the reaction of viewers usually depends on how welcome or entertaining the message is. An interstitial is usually designed to move automatically to the page the user requested after allowing enough time for the message to register or the ad(s) to be read.

Page View

Also known as Impressions. As the term indicates, this refers to the number of times each page on your site is viewed by a visitor. If your site has 20 pages, and a visitor goes to all pages, that visitor generated 20 page views. Keep in mind, every time that same visitor returns to your site, they will again generate more page views, regardless of the time between visits. Please note that some affiliate programs use the term page views or impressions synonymously with unique visitors.

Robot or Spider

A program used by a search engine to index the World Wide Web content. Spiders are all set differently, but they all capture specific information about a page. A Spider or Robot can crawl though your site voluntary.

Search Engine

A site that indexes World Wide Web pages based on content. Each engine works differently. Most of them have a "Add URL" page, sometimes with options that they charge you for or not. The search engines get their content from spider (see below) programs. Some popular search engines are Infoseek, AltaVista, HotBot and Lycos.

Discontinued Search Engines

InfoHiWay	Comfind	World Search Center
InfoMak	FindLInk	Nerd World Media

• Advanced Web Promotion does not guarantee that any directory, search engine, announcement service, or guide will accept your submission.
• Advanced Web Promotion does not take any responsibility for the contents, claims or representations of any directory.
• Directories are under no obligation to accept any company requests.
• Directories may, at any time, stop accepting submissions.
• Directories that accept your submission typically require from one day to eight weeks or more to add your listing to their database or search results.
• Sometimes directory or search engine servers are down or slow. We may have to retry your submissions at a later time.
• Some directories or search engines do not send an Email confirmation of our submission. We check them to see if your company was posted.
• Some Search Engines or directories did not charge a fee to be listed at the time we visited them. Although, some of them may later decide to charge a fee to be listed. We recommend you visit each site before we start the submission to see if your site should be listed there. If you find any site charging for a listing, let us know so we can update our list accordingly.
• More terms, requirements and guidelines.