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Jane Schaffer came to RosArt Multimedia with a personal project, the seedling of a business in need of direction, a promotional strategy, and an online presence. RosArt developed a system of Internet promotions, marketing materials, and database-integrated, optimized web sites to help turn Schaffer's project into a full-blown business with employees, offices, and two separate divisions.

Schaffer teaches teachers how to teach, and she is more than qualified to do so. She not only won the San Diego County Teacher of the Year Award in 1982, but also the California League of High Schools Teacher of the Year Award in 1996. When she began teaching high school English Literature and Composition over thirty years ago, she observed a lack of college preparation in the public school system curriculum, particularly in essay writing. She also felt stymied by the insufficient lesson plan guidance given to teachers in their professional training. In order to help herself and others teach effectively, she developed a series of literature teaching guides which she then began to sell out of her home.

Local interest and demand increased for Schaffer's teaching guides, and she knew she needed a sales and marketing strategy in her venture. RosArt worked with Schaffer over time to shift her focus from executing "basement assembly stapling sessions" to utilizing an affordable, high-traffic e-commerce business website to sell her products.

As Schaffer's expertise, reputation, and web presence grew, she went on to build and scribe a system known as The Jane Schaffer Writing Program. She also began guest-teaching classroom demonstrations of the skills explained in her new workshops. It was clear to the RosArt team that with an appropriate expanded promotional strategy, Schaffer's business would reach the national level. By implementing advanced marketing materials, a direct mail campaign, and a second website to promote her workshops and methodology, this vision steadily grew to become a reality. What was once a personal project was beginning to turn into a well-known educational philosophy and practice.

Schaffer's www.curriculumguides.com site averaged almost 19,000 sessions per month in 2002. Her new site, www.janeschaffer.com, has responded well to promotional efforts, drawing traffic from a network of teacher-specific resources. The amount of visits multiplied six-fold during a three month period, without taking away traffic from her original site. RosArt also currently provides Schaffer with Shopping Cart and Pay-Per-Click Systems to advance online sales of her guides and workshops. Additional branding of her products and services takes the form of an electronic newsletter.

Due to the rapid growth of her business, Schaffer has taken an early retirement from teaching. She continues to provide teachers with a series of curriculum guides for composition and literature, as well as offering customized staff development for schools and districts. Additionally, Schaffer holds coast-to-coast workshops to teach educators the full scope of her philosophy and practice. The documented success of her programs has brought references from all over the country, and entire school districts have adopted her system. As Schaffer's business expands, RosArt constantly develops new strategies to promote her services, products, and reputable educational methods.

What is the bottom line of the successful relationship between Jane Schaffer and RosArt Multimedia? Trust. In her own words, "Did you see.my site.last month?! I am a happy camper. And I don't do mailings any more -- my office manager does. Thanks to you for nagging me to do it."

To find out more about Schaffer's curriculum guides and workshops, go to www.curriculumguides.com, or www.Janeschaffer.com.

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