.

CLICK HERE FOR A PRINT VERSION OF THIS ARTICLE

REQUEST PERMISSION TO RE-PRINT THIS ARTICLE

Three sisters who grew up on a farm in a small town in Paraguay immigrate to the United States. Years later, they own a successful business, selling health products to clients and distributors all over the world. How did they do it? The Internet played an integral role, and still does. Temsha relies heavily on the two web sites and supplemental marketing materials built by RosArt Multimedia, Inc.™

Based in Vista, California, Temsha manufactures a full selection of natural health goods through its Aloe Vera Products™ division. Products include dietary supplements, lotions, crèmes, facial products, and more.

After years of building the company's reputation and client base, it continues to adhere to a strict commitment to quality:

"There are thousands of aloe vera-based companies [that] mislead the public about the percentage of pure aloe vera contained in their product. Temsha Corporation is proud of its reputation for truthful advertising with regard to the amount of aloe vera content in their products. They provide free samples to anyone who wishes to verify our claim."

Temsha's aloe leaves are grown and harvested locally and then moved to a processing plant where they are hand filleted and bottled quickly. A special process is used that "locks in" the nutrients contained in the live aloe plant and prevents any further nutrient loss with the passage of time. It is this "locking in" procedure that distinguishes Temsha from its competitors. (The juice sold is 98% pure aloe vera, with only 2% preservatives and 0% water.)

Temsha, established by sisters Teresa Spires, Maria Escurra, and Shana Spires, was born out of aloe vera major player E.T. Spires' Aloe Vera Products™. When Spires passed away, the three sisters were left to figure out how to keep the company afloat.

It was then, in 1997, that RosArt built www.aloeveraproducts.com, one of its first web projects. The site, which won several awards, was built to resemble an archeological excavation scene based on a "rediscovering a treasure of the ancients" theme. Functionally, clients could make (and still do make) purchases online with a secure shopping cart for retail, wholesale, bulk, and Private Label.

Six months after the site was launched, sales had grown by 20%.

RosArt also produced a video for the AVP site, and then began promoting the web site. A Search Engine Optimization plan was implemented and the company made even more new clients from an increased number of hits on the web site. Within a few months of promoting the AVP site, sales grew by another 15%.

As the AVP business expanded, so did the need to develop a stronger corporate image. RosArt helped to create a parent company name for the original company. The new company, Temsha, would stand for the owners' names-sisters Teresa, Maria, and Shana.

Next, RosArt gave Temsha a corporate image that helped to bring in higher caliber customers from all over the world. RosArt designed a custom logo, letterhead, stationery, business cards, a brochure, and the labeling and bottle design for both Aloe Vera Products and Temsha. RosArt also built the new corporate site, www.temsha.com.

Temsha has received a great deal of exposure and new and repeat business through the web on both the AVP and Temsha sites. A large international client base has grown from aloe vera product searches on search engines, and many of the company's clients are repeat customers who made their initial contact through the web site.

Temsha is a perfect example of how web branding and promotion can help develop and grow a business, particularly to the international level.

With the lines between different consumer markets blurring in the wake of the Web, anything is possible. For Temsha Corporation, success hasn't happened over night, but it has happened with thanks to a digital spin on the traditional American Dream.

SEND THIS ARTICLE TO A FRIEND