Mike & Diane's has been a successful and fun project. The couple sells, among other products, their very own internationally acclaimed Ring Of Fire Hot Sauce. They had been contacting existing and potential clients through email and phone calls. (Clients include vendors and direct purchase customers.)

Mike was a chef prior to starting up his own business. He knew he could make a better hot sauce. After perfecting the recipe he and his wife started producing 100%, all natural, fresh hot sauce. Some of their ingredients are even flown in to San Diego fresh daily from all over the world. (All ingredients and processes are federally and state regulated and routinely inspected.)

The original goal of this project was to create a worldwide presence to showcase Mike and Diane's products. We created a corporate site that matched their existing "Ring of Fire" logo and color scheme and gave the site a home-style feel, matching the familiar-toned copy ("Welcome to our kitchen.").

The site includes: an About Us page, which is written in a journal/letter to a family member style; Recipes; Ring Of Fire Products; More Gourmet Goodies; Mad Anthony's Hot Sauce (Mad Anthony is actually Michael Anthony, the bass guitar player for the rock band Van Halen. Michael is a big fan of Ring Of Fire Hot Sauce and has contracted Mike and Diane to create and bottle his own brand of hot sauce, Mad Anthony's Hot Sauce); In the News; an e-Newsletter; site map; and Contact Us. The In The News section includes video clips including an episode from the Food Network honoring Mike and Diane's Ring Of Fire Hot Sauce and is updated regularly with current content.

Sales to both vendors and direct consumers increased dramatically once the site was launched and an AWP search engine optimization campaign was initiated. They receive requests from everywhere, are known by celebrities and laymen alike, and even received requests from military personnel on active and reserve duty worldwide. As a good will gesture they have sent free packages of their hot sauce and beef jerky to armed forces units all over the world.

Not too long after the original corporate site went up, a new site was created that actually acted as the e-commerce section of the original site. This type of site, coined by RosArt as an "Integrated Target Domain" or simply an "ITD," was created in a way so that users can move seamlessly between the main site and the ITD. (The ITD stands on its own yet also acts as the "Products" page on the main site.) In addition, the ITD provides a way that Mike & Diane can sell their product directly, while keeping themselves out of competition with their own vendors, while being seen by the search engines as it's a separate, more special site for the products.

RosArt also created a custom 4 color print brochure for Mike and Diane. The recipe brochure was designed for vendor use, to give to customers who buy the hot sauce. (This is not a sales brochure; it's more of a promotional brochure.)

Mike and Diane always bring samples when attending a client meeting at RosArt. Naturally this meeting becomes a hot ticket item with the staff. We can attest to the fact that they know what they're doing in the kitchen.

Currently, Mike and Diane are considering building a new product line and a web site to go along with it.