Portfolio

Case Study

24 7 Aviation.com

The client 24-7 Aviation.com was in need of a high-impact, easy-to-carry handout that could be used to promote its new online business. We settled on an 80MB BizCard-CD that would contain a rich media program, including audio and video, and would address the basic functions of this start-up company. The specially cut CD's small size allowed for it to be carried in clothing, thereby increasing its effective distribution over and above that of normal-sized CD-ROMs. The novelty of the shaped-CD also helped toward that end.

After deciding on the delivery method of the project, RosArt developed a high-impact presentation, using attention-demanding visuals and sound. 24-7 Aviation.com was being built to support the commercial airlines industry in aircraft maintenance. RosArt's art department picked dramatic photography of aircraft in flight, on approach and taking off, that were used throughout the presentation in order to emphasize aircraft in motion. A high-energy voiceover narration was used along with fast-paced background music to keep the energy level of the presentation high throughout the entire project.

A complete introduction animation/video was produced that would demand the viewers' attention at the very outset. RosArt's visual effects department created a photo realistic animation of a commercial jet doing a high-speed, low-altitude fly-over past the viewers' screen, along with streaming contrails and screaming engines. This presentation was built to turn heads. After the initial fly-by, a high-energy, narrated intro video plays. It gives an overall summary of the company and its services. The video is completed with a second fly-by that transitions to the program interface for the interactive part of the project, where users then, at their own discretion, are able to view specific information.

This project is a great example of RosArt's ability to convert the given needs of an individual project, and the many different options available, into a highly successful, final project.