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Case Study

Temsha Corporation / Aloe Vera Products

Temsha's web presence demonstrates how web branding and promotion can help grow a business to an international level.

Based in Vista, California, Temsha Corporation™ manufactures a full selection of pure aloe vera health products through its division Aloe Vera Products™. Products include dietary supplements, lotions, crèmes, facial products, and more.

In 1997, when Temsha existed simply as Aloe Vera Products ("AVP"), RosArt built one of its first web sites, www.aloeveraproducts.com.

AVP founder E.T. Spires and industry pioneer wanted the site to visually portray both the pure and natural aspect of the company's aloe vera products, and its dedication to using AVP's innovative "locking in" processing procedure. RosArt helped Spires to assess that an e-commerce site was not only a good idea, but also an integral element to the future growth of the company.

In order to combine the two ideas of the age-old, organic plant's use and the new technological process of preservation, RosArt designed the site to resemble an archeological excavation scene based on a "Rediscovering the Treasure of the Ancients" theme.

Functionally, clients could make purchases online with a secure shopping cart for retail, wholesale, bulk, and, Private Label.

Six months after the site was launched, overall sales had grown by 20%. The site won several awards, including the prestigious Eye Candy Award and the San Diego Union Tribune's Golden Link Award.

Since an integral part of AVP's business was its dedication to assuring customers of the pure aloe vera content of its manufactured products, RosArt also produced a documentary-style video for the AVP site. The video served as a way to verify the validity of the company's claims and to educate potential customers about the "locking in" procedure.

Next, RosArt began promoting the web site in order to increase the company's client base. A Search Engine Optimization plan was implemented and the company made even more new clients from an increased number of visits to the web site.

Within a few months of starting search engine promotion for the AVP site, overall sales grew by an additional 15%.

As AVP's business expanded, so did the need to develop a stronger corporate image. After the death of E.T. Spires, RosArt helped to create a new corporate name for the original company. It would incorporate the new owners' (E.T.'s wife Teresa Spires and her sisters, Maria Escurra and Shana Spires) names. Temsha was born.

RosArt gave Temsha a corporate image that helped to bring in higher caliber customers from all over the world. RosArt designed a custom logo, letterhead, stationery, business cards, a brochure, and the labeling and bottle design for both Aloe Vera Products and Temsha. We also built a new corporate site, www.temsha.com cross linked with the still functioning AVP site.

Temsha has received a great deal of exposure through the web on both the AVP and Temsha sites. A growing international client base originates from the web site, and many new and repeat customers have come from searching for aloe vera products on search engines.